Ponshukan Marketplace
Discover the Story of Echigo-Uonuma Through Food
A specialty food shop offering a side of Niigata even locals may not know. We carry sake and wine from breweries and wineries across the prefecture, original Ponshukan sweets and rice crackers made with local ingredients, Minami-Uonuma Koshihikari rice from partner farmers, and regional seasonings such as miso and soy sauce. With sake and rice at the heart of our selection, we share the many attractions of Niigata from a variety of perspectives.
CoCoLo Yuzawa – Ponshukan Echigo-Yuzawa Station
Hours, July 1–September 30:
Standard hours: 9:30 a.m.–7:00 p.m.
Extended hours: 9:00 a.m.–7:30 p.m.
Extended-hours dates: July 18–19; August 3–4 and 8–15; September 12–13 and 20–23.
Hours from October 1 onward will be announced separately.
Sake Tasting Room
Taste Signature Sake from Every Brewery in Niigata
Experience the remarkable breadth and depth of Niigata sake through tastings from every brewery in the prefecture. Alongside each brewery’s signature label, we offer seasonal releases and rare selections.
Pay ¥1,000 at reception to receive a tasting cup and five sake coins. Choose your favorites from the rows of tasting machines and enjoy up to five cupfuls.
The Sake Tasting Room is also a place to experience, learn, and discover more about sake. Our sake concierges are on hand to guide you, and we offer experiences such as food pairings and comparisons using different sake vessels—inviting you to explore Niigata sake from many angles.
Please note that guests under the age of 20 and parties accompanied by children are not permitted to enter.
CoCoLo Yuzawa – Ponshukan Echigo-Yuzawa Station
Hours, July 1–September 30:
Standard hours: 9:30 a.m.–7:00 p.m. (last admission 6:45 p.m.)
Extended hours: 9:00 a.m.–7:30 p.m. (last admission 7:15 p.m.)
Extended-hours dates: July 18–19; August 3–4 and 8–15; September 12–13 and 20–23.
Hours from October 1 onward will be announced separately.
Bakudan Onigiri
This Is the Meal We’ve Been Waiting For
These may be Japan’s most indulgent rice balls, made with rice cooked fresh each day in a traditional hagama pot. Minami-Uonuma Koshihikari rice from partner farmers is served freshly milled, freshly cooked, and freshly shaped. Alongside Ponshukan’s famous Bakudan Onigiri, we offer the enormous Dai-Bakudan Onigiri made with four go of rice.
CoCoLo Yuzawa – Ponshukan Echigo-Yuzawa Station
Hours, July 1–September 30:
Standard hours: 9:30 a.m.–7:00 p.m. (last order 6:30 p.m.)
Extended hours: 9:00 a.m.–7:00 p.m. (last order 6:30 p.m.)
Extended-hours dates: July 18–19; August 3–4 and 8–15; September 12–13 and 20–23.
Hours from October 1 onward will be announced separately.
Koji Latte
Echigo, Land of Koji Culture
Niigata is often called a land of koji culture. We serve soft-serve ice cream, drinks, floats, and other sweets made with koji—traditionally said to support a healthy metabolism—along with Yukimuro snow-aged coffee.
CoCoLo Yuzawa – Ponshukan Echigo-Yuzawa Station
Hours, July 1–September 30:
Standard hours: 9:30 a.m.–7:00 p.m. (last order 6:45 p.m.)
Extended hours: 9:00 a.m.–7:30 p.m. (last order 7:15 p.m.)
Extended-hours dates: July 18–19; August 3–4 and 8–15; September 12–13 and 20–23.
Hours from October 1 onward will be announced separately.
Saké Spa
A “Sake Bath” Enriched with Bathing Sake in Natural Hot Spring Water
The gentle aroma of sake promotes relaxation, while its components help stimulate circulation. The bath is safe even for children and those who are sensitive to alcohol. Natural hot spring water is enriched with sake made especially for bathing.
Admission
Adults (junior high school age and older): ¥950, including ¥150 bathing tax
Elementary school students: ¥400
Preschool children: Free
Rental towel set (bath towel and face towel): ¥200
Children of elementary school age and older may not enter an opposite-sex bath. Boys must use the men’s bath and girls must use the women’s bath.
Facilities
Hair dryers
Large and small lockers (large lockers require a refundable ¥100 coin)
Men’s bath: 7 showers and 1 full-body massage chair (fee required)
Women’s bath: 4 showers and 1 foot massager (fee required)
Amenities
Shampoo, body soap, cotton swabs, and basic skincare products
Hair ties available—please ask a staff member
Makeup remover (women’s bath only)
CoCoLo Yuzawa – Ponshukan Echigo-Yuzawa Station
Hours, July 1–September 30:
Standard hours: 10:30 a.m.–6:30 p.m. (last admission 6:00 p.m.)
Extended hours: 10:30 a.m.–7:00 p.m. (last admission 6:30 p.m.)
Extended-hours dates: July 18–19; August 3–4 and 8–15; September 12–13 and 20–23.
Hours from October 1 onward will be announced separately.
Temporarily closed on Thursday, October 8 for equipment maintenance.
Saké Cellar
Carefully Selected Sake from Breweries Across Niigata
A specialty shop for Niigata alcoholic beverages, with more than 200 varieties of sake available at all times.
We also carry Niigata wines, shochu, plum wine, and local craft beer. From classic labels to seasonal and regional releases and sought-after bottles available only here, there is something new to discover every time you visit. Brewery tasting events are held regularly, so please stop by and browse whenever you are in the area.
CoCoLo Yuzawa
Hours, July 1–September 30:
Standard hours: 9:30 a.m.–7:00 p.m.
Extended hours: 9:00 a.m.–7:30 p.m.
Extended-hours dates: July 18–19; August 3–4 and 8–15; September 12–13 and 20–23.
Hours from October 1 onward will be announced separately.